Friday 29, December 2017
Canaries will wear pink containers against breast cancer
The containers will be located “at different rates” during the next three weeks
Ecovidrio and the Solidarity Against Cancer Foundation have launched on Tuesday in 21 cities in Spain -several ones in the Canary Islands- the campaign Recycles Glass for Women, in order to mobilize society in recycling and contribute to the fight against breast cancer, which this Thursday celebrates its World Day.
Borja Martiarena, Marketing Manager of Ecovidrio, explained that each kilogram of glass that is collected in the 146 containers that will be disposed “at strategic points” will be transformed into a euro that the entity will donate to the Foundation that Sandra Ibarra presides over for investigation against breast cancer
With this initiative, which takes place for the third year in a row, “we appeal especially to women, those most concerned by World Breast Cancer Day and our stars of recycling, who are the soul that pushes us to continue with this work, “he said.
According to a study by Ecovidrio, nine out of ten Spanish households declare an active role in recycling and women are the most committed, 78 percent compared to 18 percent of men.
This year, containers will be located “at different rates” during the next three weeks in cities of Andalusia, Canary Islands, Castilla y León, Catalonia, Community of Madrid, Valencia and Galicia.
For Sandra Ibarra, returning to work with Ecovidrio for the second year is “a chain of value” in favor of the fight against breast cancer, of which 26,000 new women are diagnosed each year and for which early diagnosis involves the cure of 90 percent of the cases.
From: La Provincia